Last Updated on March 15, 2023 by John Fischer

Marketing without a SAN (Subscription Account Number) can result in various legal and financial risks for businesses. The National Do Not Call Registry requires that all telemarketers register for a Subscription Account Number (SAN) before making any telemarketing calls. Failure to do so can result in significant penalties and fines, as well as damage to a business’s reputation.

Telemarketing without a SAN can result in violations of the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR), both of which are enforced by the Federal Trade Commission (FTC). These regulations establish various requirements for telemarketing, including maintaining a do-not-call list, providing clear and accurate disclosures, and obtaining consent from consumers before making telemarketing calls.

Violating these regulations can result in fines of up to $43,280 per violation, as well as negative publicity and damage to a business’s reputation. Additionally, businesses that violate these regulations may be subject to lawsuits and other legal action by consumers who feel that their rights have been violated.

In addition to the legal and financial risks, marketing without a SAN can also damage a business’s relationship with its customers. Consumers who receive unwanted telemarketing calls are likely to view the business in a negative light, and may be less likely to do business with them in the future.

To avoid these risks, businesses should ensure that they have obtained a valid SAN before conducting any telemarketing activities, and should comply with all applicable laws and regulations related to telemarketing and data privacy.