Last Updated on March 27, 2023 by John Fischer
The Federal Trade Commission (FTC) does not have a specific rule or regulation related to the 30-Second Rule in sales. However, the FTC does have regulations and guidelines related to deceptive and unfair sales practices.
For example, the FTC’s “Dot Com Disclosures” guidelines require that advertising and marketing messages be clear and conspicuous, and that material information about a product or service be disclosed in a way that is easily noticeable and understandable to consumers. This means that sales pitches should not be misleading or deceptive, and should clearly communicate the benefits and features of the product or service being offered.
In addition, the FTC’s Telemarketing Sales Rule (TSR) requires telemarketers to make certain disclosures at the beginning of a call, including identifying themselves, disclosing the purpose of the call, and providing certain information about the product or service being offered. The TSR also prohibits deceptive or misleading sales tactics, such as misrepresenting the price, quality, or availability of a product or service.
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