Last Updated on December 3, 2024 by John Fischer
Hi, everybody. Welcome to SalesLeads.TV!
Now, I’m not supposed to give you guys sales advice, but I’ve got to tell you something. I know life is tough right now, especially for salespeople. It’s slim pickings out there. It’s hard—people seem unwilling
to learn new tricks, and it’s not easy for you. Imagine how it is for me—I sell leads. Sometimes I hear, “Oh, we didn’t get any clients from those leads.” You know what? I don’t want to sound like an old-timer, but I *am* an old-timer. When I became a commodity broker back in 1984, they handed us a phone book. That was it—no leads! We called butchers, gun shop owners, veterinarians—anyone and everyone. A name and a number, that’s all we had.
Nowadays, people complain, “Oh, the leads suck.” Let me tell you something: a bad lead is one that’s been called ten times or a disconnected number. But when a salesman tells me, “My
guys won’t call these leads,” I think, *what a mistake*. If salespeople are dictating what they will or won’t call, those people should be unemployed immediately. Here’s the deal: sales isn’t about waiting for perfect leads. It’s about making something out of what you’ve got. Back in my day, when stockbrokers passed their tests, all they learned was how to pass the test. No one taught them sales. The big firms didn’t even give them scripts. So you had these slick guys who aced their Series 3 and Series 7 exams but couldn’t sell a thing—they’d wash out in no time.
I’m not supposed to get into the sales side of things, but here’s a tip: teach your people that when the precious metals market dips, that’s an opportunity. Pray for
the dip! A dip is a good thing—it means buyers can enter the market at a lower price. If the market drops, your clients can make a lot of money in the long run.
Train your team to explain this to customers. Don’t sell gold at $2,500 or $2,700—get them in at $2,000 or $2,200. The same goes for silver—sell it at $25, not $37. Teach your clients to put only half
their money in now and wait for the dip to average down. *Averaging down*—what a concept, right?
Look, with Trump coming into office, the precious metals market is under pressure from rising interest rates. They’re doing everything they can to push rates down, which is tough for metals in the short term. But once the dust settles, supply and demand will take over, and metals will rebound. Precious metals are like a spring: every time they’re pushed down, they bounce back. Platinum, gold, and silver will recover—it’s just
a matter of time. Platinum especially is undervalued right now. When traditional car manufacturing ramps up again, and we need platinum for catalytic converters, we’ll see
movement. I made so much money with platinum back in the day, and I’m confident it’ll shine again. Even with all the talk about EVs, gas engines aren’t going away entirely. The combustion engine
will make a comeback, and with it, demand for platinum and other precious metals. So, for God’s sake, teach your sales team how to sell. Spend 30 minutes every morning
training them. Sales skills are not innate—they’re learned. It’s obvious to me that a lot of people out there just haven’t been taught the basics.
Remember, when the market goes down, it’s a good thing. Teach your team to embrace it and communicate that optimism to clients. Tell them: “We don’t have a crystal ball, but let’s get situated in the market now. If it dips further, we’ll average down.” I’m so tempted to talk more about sales—it’s my passion—but I’ll stop here. I hope you found this helpful. Have a beautiful day, and God bless.
