Marketing without a SAN (Subscription Account Number) can result in various legal and financial risks for businesses. The National Do Not Call Registry requires that all telemarketers register for a Subscription Account Number (SAN) before making any telemarketing calls. Failure to do so can result in significant penalties and fines,…
PHONE BURNER FTC ACTION
PhoneBurner is a cloud-based phone dialer software that enables sales teams to make more calls in less time. While the software can be an effective tool for telemarketing and sales, it has also been subject to regulatory action by the Federal Trade Commission (FTC). In 2016, the FTC filed a…
WHAT IS THE 30 SECOND RULE?
The 30-Second Rule is a sales technique used to engage a potential customer and capture their interest in a short period of time. The rule suggests that a salesperson has about 30 seconds to make a positive impression on a potential customer and generate interest in their product or service.…
TOP 3 BIGGEST FINES FOR DO NOT CALL VIOLATIONS
The Federal Trade Commission (FTC) is responsible for enforcing the National Do Not Call Registry and has imposed significant fines on companies that violate the regulations. Here are three of the biggest fines for Do Not Call violations: Dish Network: In 2017, the FTC fined Dish Network $280 million for…
HOW RISKY IS CALLING LEADS WITHOUT A SAN NUMBER?
Calling leads without a Subscription Account Number (SAN) can be very risky for businesses as it violates the rules established by the National Do Not Call Registry. The registry is managed by the Federal Trade Commission (FTC) in the United States, and it is mandatory for all telemarketers to register…
FTC 30 SECOND RULE
The Federal Trade Commission (FTC) does not have a specific rule or regulation related to the 30-Second Rule in sales. However, the FTC does have regulations and guidelines related to deceptive and unfair sales practices. For example, the FTC’s “Dot Com Disclosures” guidelines require that advertising and marketing messages be…
ARE BUSINESS LEADS EXEMPT FROM FTC DNC?
Business-to-business (B2B) calls are generally exempt from the National Do Not Call (DNC) regulations enforced by the Federal Trade Commission (FTC). The regulations only apply to calls made to residential phone numbers, not to business phone numbers. However, there are some restrictions and best practices that businesses should follow when…
RISKS INVOLVED USING PHONE DIALERS
The use of phone dialers, particularly automatic dialing systems, can pose certain risks for businesses that engage in telemarketing or sales activities. Some of the risks associated with using phone dialers include: Violations of regulations and laws: Phone dialers are subject to various federal and state regulations, including the Telephone…
SOPHISTICATED INVESTORS
Sophisticated investors are individuals or entities with significant investment experience, knowledge, and expertise in financial markets and products. While there is no standard definition of a sophisticated investor, they are typically considered to be individuals or entities who have a deep understanding of financial markets and products, are able to…
WHAT IS AN ACCREDITED INVESTORS
An accredited investor is an individual or entity that meets certain financial thresholds established by the Securities and Exchange Commission (SEC) in the United States, indicating their ability to evaluate and invest in complex financial products and services. For individuals, an accredited investor is someone who meets one or more…