Last Updated on March 27, 2023 by John Fischer
Business-to-business (B2B) calls are generally exempt from the National Do Not Call (DNC) regulations enforced by the Federal Trade Commission (FTC). The regulations only apply to calls made to residential phone numbers, not to business phone numbers. However, there are some restrictions and best practices that businesses should follow when making B2B calls.
The FTC’s Telemarketing Sales Rule (TSR) includes a “safe harbor” provision that allows businesses to call a business phone number without violating the DNC regulations, as long as the call is made for a legitimate business purpose and not for telemarketing purposes. Examples of legitimate business purposes include conducting market research, promoting a product or service to a business, and collecting a debt owed to a business.
However, even when making B2B calls, businesses should still be aware of and comply with applicable regulations and best practices, such as the following:
Maintaining an internal Do Not Call list: While businesses are not required to comply with the National Do Not Call Registry for B2B calls, they should still maintain their own internal do not call list to avoid calling businesses that have requested not to be contacted.
Providing clear and accurate disclosures: Businesses should provide clear and accurate disclosures about the purpose of the call and the products or services being offered.
Obtaining consent: While not required for B2B calls, obtaining consent from the business being called can help build goodwill and establish a positive relationship.
Following state and local regulations: In addition to federal regulations, businesses should also comply with state and local regulations related to telemarketing and sales.
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