Last Updated on March 15, 2023 by John Fischer
Calling leads without a Subscription Account Number (SAN) can be very risky for businesses as it violates the rules established by the National Do Not Call Registry. The registry is managed by the Federal Trade Commission (FTC) in the United States, and it is mandatory for all telemarketers to register for a SAN before making any telemarketing calls. Failure to register for a SAN and violating the registry’s rules can lead to serious legal and financial consequences for businesses.
Telemarketing without a SAN or in violation of the National Do Not Call Registry can result in violations of the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR), both of which are enforced by the FTC. These regulations establish various requirements for telemarketing, including maintaining a do-not-call list, providing clear and accurate disclosures, and obtaining consent from consumers before making telemarketing calls.
The penalties for violating these regulations can be severe and include fines of up to $43,280 per violation, as well as negative publicity and damage to a business’s reputation. In addition, businesses that violate these regulations may be subject to lawsuits and other legal actions by consumers who feel that their rights have been violated.
In summary, calling leads without a SAN number can be very risky for businesses, as it can lead to significant legal and financial consequences. To avoid these risks, businesses should ensure that they have obtained a valid SAN before conducting any telemarketing activities, and should comply with all applicable laws and regulations related to telemarketing and data privacy.